Matrix.to

Matrix.to is a simple stateless privacy-protecting URL redirecting service, which lets users share links to entities in the Matrix.org ecosystem without being tied to any specific app. This lets users choose their own favourite Matrix client to participate in conversations rather than being forced to use the same app as whoever sent the link.

Matrix.to preserves user privacy by not sharing any information about the links being followed with the Matrix.to server - the redirection is calculated entirely clientside using JavaScript, and the link details is hidden behind a fragment to avoid web clients leaking it to the server.

Matrix.to links are designed to be human-friendly, both for reading and constructing, and are essentially a compatibility step in the journey towards a ubiquitous mx:// URL scheme (see https://matrix.org/jira/browse/SPEC-5).

Anyone is welcome to host their own version of the Matrix.to app - Matrix.to is not a single point of failure on the Matrix ecosystem; if the matrix.to deployment ever failed, users could trivially copy the room/user/message details out of the URLs and follow them manually, or change the hostname to point at an alternative deployment of the service. The Matrix.to service could also be hosted in an immutable/signed environment such as IPFS to further increase its availability and avoid tampering.

The matrix.to URL scheme is:

Entity type:	Example URL
Rooms:	https://matrix.to/#/#matrix:matrix.org
Users:	https://matrix.to/#/@matthew:matrix.org
Messages:	https://matrix.to/#/#matrix:matrix.org/$1448831580433WbpiJ:jki.re

The #/ component is optional, and exists to avoid leaking the target URL to the server hosting matrix.to. https://matrix.to/@matthew:matrix.org works too, and provides better legibility at the expense of privacy.

(Technically the # and @ in the URL fragment should probably be escaped, but in practice for legibility we bend the rules and include it verbatim)